3/6/2023 0 Comments What is copywriting![]() Examples of content marketing are things like blog posts, white papers, e-books, and webinars. However, the aims of copywriting and content marketing copy are different.Ĭontent marketing focuses on indirect sales goals, like educating, amusing, or building brand awareness. Copywriters also have just moments to capture a user’s attention. Just like copywriters, content marketers are vying to get users’ attention in a brief amount of time.Īccording to one survey, users spend an average of only two minutes on a blog post before leaving. One of the most common questions people have about copywriting is how it differs from content marketing. How Does Copywriting Differ from Content Marketing? Your copy is the way you communicate these aspects and your value to your potential customers. Components such as features, benefits, and price all combine to persuade a consumer to convert. Ideally, a brand’s copy drives sales and conversions while also creating meaningful experiences for its target audience.Ĭopywriting is precise, effective, and requires a lot of creative problem-solving. For example, you might want the reader to sign up for your newsletter, click to find out more about a product, or move them along a sales funnel. Good results often follow.Īs explained in the intro, the goal of copywriting is to get users to take a specific action. While we can’t guarantee you this level of results, in this guide, I detail how to write copy that drives sales and pleases your customers. It was just a subtle change from the original CTA of ‘Get a Quote’ but it made a small but measurable difference to click-throughs. After all, most of us can’t resist the word ‘free,’ and ‘quote’ gives the feeling of something concrete, rather than just an estimate. Perhaps not surprisingly the ‘Free Quote’ CTA won. Just take this example from the web design and SEO agency WiseU. The words you use in your sales copy can be hugely impactful. Copywriting can refer to call-to-actions (CTAs), email copy, social media ads, and anything else that encourages users to purchase or convert. The writer of the ad or other marketing copy wants the reader to take a particular action. Just what is copywriting, and what makes it different from other types of content creation?Ĭopywriting is very goal-driven. It’s often compared to content writing, and some use the terms interchangeably. This isn’t a huge surprise, since there’s a lot of confusion about copywriting. Not quite sure what makes a good copywriter? ![]()
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